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Keynote Luncheon:  The Making of Style for Hire

Cindy McLaughlin, Style for Hire Co-Founder, Chairman, and CEO

Style for Hire was launched in September 2010 by Cindy McLaughlin (Bio) and Stacy London (from TLC's hit show “What Not to Wear”), Co-founder and Stylist-in-Chief. Their goal is to make stylists accessible to everyone around the country. Stylists are exclusively selected, trained and certified based on meeting Stacy London's high standards of quality, honesty, and compassion. During the keynote luncheon you'll learn:


Writing Your Way to SuccessBe a blogger. Write a book.

Duration: 3 hours (0.3 CEUs)

Blogging and/or authoring a book(s) can elevate your credibility and reputation as an Image, Fashion, and Style authority. Moreover, these activities can set you apart from your competition and help build awareness about your business and expertise. During this session, participants will:

Presenter: Stephany Greene, Style Expert and TV Producer (Bio)

Special Book Signing!  Stephany's Style Secrets: 7 Steps to Dress Your Best


Speakers Boot CampTactics for Successful Presentations

Duration: 2 hours (0.2 CEUs)

As an image professional, much focus is on building your technical skills and not enough on presentation skills. Delivering enthusiastic and high-impact presentations build business opportunities through referrals. These skills are critical to your career success because it defines how great you are and why you should be sought out by prospective customers. Speaking to audiences builds your reputation and your name as a top consultant. During this session, you will learn:

Presenter: Pamela Eyring, President and Director of The Protocol School of Washington (Bio)

Tactics for Adding Etiquette and Protocol Training to Your Offerings

Duration: 1 hour (0.1 CEUs)

As an image professional, much focus is spent on a customer's physical appearance. In order to make a truly great impression however, today's customer needs additional development in their business behaviors, social skills, and communications savvy. Whether you are seeking ways to bolster your existing etiquette and protocol offering or are interested in a profitable "add-on" service to your existing image-related business, you'll find this session of value. During this session participants will:

Presenter: Pamela Eyring, President and Director of The Protocol School of Washington (Bio)

Friday, March 11, 2011

What could be better than . . .

Fashion, Godiva, and Champagne?

Not Much!  AICI members and our special guests from Style for Hire, Fashion Group International, and Fashion Chamber of Commerce who register for AICI DC Chapter Education Day 2011 are invited to attend an exclusive free Pre-Education Day event at Nordstrom Pentagon City.  

You will have an opportunity to hear about new spring fashion trends, enjoy a glass of champagne or perrier, indulge in Godiva chocolate and light snacks, network with industry colleagues, and have a chance to win door prizes. To attend, email RSVP to aharris@harrisimageworks.com by Thursday, March 3, 2011.   You will receive an email confirmation that your name is on the guest list.

When: Friday, March 11, 2011
Where: Nordstrom Pentagon City
Time: 6:00PM - 7:00PM

Not a member yet?  Join Today.
Click here to register for Education Day.

Saturday, March 12, 2011

Registration/Breakfast
8:00 AM - 8:45 AM

Morning Session (Includes 15 minute break)
9:00 AM - 12:15 PM

Book Signing Stephany's Style Secrets: 7 Ways to Dress Your Best
12:15 PM - 12:30 PM

Keynote Luncheon
12:30 PM - 1:30 PM

Afternoon Session (Includes 15 minute break)
1:45 PM - 5:00 PM




Schedule

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Stephany P. Greene

Deemed Washington, DC's “First Lady of Fashion,” Stephany Greene is a sought after Style Expert, Fashion Designer, TV Producer and TV Host. Considered a respected authority on the business and politics of fashion, Greene shares her more than 20 years of fashion industry expertise in her self-branded Politics of Style online column, which reaches over a half a million viewers each month through Essence Magazine Online. Additionally, she is the Producer of Fashionably DC, a cutting edge TV show covering news relevant to the Fashion Industry in DC. The show targets women ages 18-65. Each episode of "Fashionably DC" contains three segments; the "Politics of Style," the "Business of Fashion," and "Capitol Style." Greene is credited with founding the Fashion Merchandising Program at University of DC (UDC).

Greene graduated from New York's Pratt Institute with a Bachelor of Fine Arts degree in Fashion Design. While attending Pratt, she also studied Fashion Design as an exchange student at Parsons School of Design in Paris, France. After graduating from Pratt Institute, she apprenticed at Calvin Klein. Soon after, Tommy Hilfiger hired her as his Outerwear Designer, where her line garnered over $25 million in sales. She advanced again as Ralph Lauren's Polo Jean's Designer, and then Pro Player's Design Director, where she conceived
and launched Pro Player's first branded line. Her success at Pro Player led The NFL and BET Television to hire her as Design Director of the BET Sports/NFL Collection. Additionally, in 1999, her Alma Mater, Pratt University, established the 'Stephany Greene Sportswear Award', as an esteemed addition to its Annual Fashion Show. To learn more about Stephany Greene, visit
: www.stephanygreene.com

Pamela Eyring

Pamela Eyring is the President and Director of The Protocol School of Washington®, the leader in protocol and etiquette services. Armed with more than two decades of operational protocol and educational development, Ms. Eyring brings in-depth knowledge and skill to the protocol and etiquette industry. Formerly the Chief of Protocol at Wright-Patterson Air Force Base, Dayton, Ohio, she planned and directed military, government, international and civic ceremonies, conferences, special events and Presidential visits. She was also the Executive Development Program Manager for the Education and Training Branch of Headquarters Personnel.

Ms. Eyring has presented seminars and briefings to corporate and government executives, Fortune 500 companies, academia and numerous government and industry organizations. She is a Washington Business Journal columnist with a monthly advice column titled Biz Etiquette. Ms. Eyring blends a professional and direct approach with her topics and presents them in an interactive and entertaining format. She has been featured in national publications such as The Wall Street Journal, The New York Times, The Washington Post, Real Simple magazine, and the American Society of Training and Development's T&D Magazine.

Ms. Eyring is an active member of Protocol and Diplomacy International - Protocol Officers Association (PDI-POA), the American Society of Training and Development (ASTD), International Public Management Association - Human Resources (IPMA-HR), and Meeting Professionals International (MPI). Ms. Eyring's most recent achievement is the official and unanimous election to the Board of Directors of Business for Diplomatic Action. To learn more about The Protocol School of Washington, visit: www.psow.edu

Cindy McLaughlin

Cindy McLaughlin: Co-founder, Chairman and CEO. Cindy started Style for Hire whenas a California mother of two who was once a reasonably stylish New Yorkershe walked into her closet full of wash-and-wear, stretchy mom clothes; recognized she was having a full-blown identity crisis; and decided she needed professional help. She called her dear friend Stacy London (feeling very, VERY lucky to have one of the most stylish women in the country on the Red Phone), and Stacy came to her wardrobe's rescue. Over dinner afterward they had a meeting of minds, and Style for Hire was born. Cindy brings deep fashion industry knowledge and experience, most recently as co-founder and CEO of Abaete, a NYC-based women's apparel brand. She holds an MBA from MIT/Sloan and a BA from Mount Holyoke College. In a far less glamorous phase for her life, Cindy was a water/sanitation volunteer for Peace Corps Congo. To learn more about Style for Hire, visit: www.styleforhire.com

Speaker Bios

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The Investment: $250

Registration fee includes breakfast and lunch.  

Special Ritz-Carlton negotiated hotel rate of $149 (Friday, March 11th only).


Register

Registration Closed

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Travel and Accommodations

Hotel

AICI DC Chapter Education Day 2011 is being held at The Ritz-Carlton Pentagon City. 1250 South Hayes Street, Arlington, VA 22202. Note: The hotel is connected to The Fashion Centre at Pentagon City

A special Friday night rate of $149 has been negotiated for attendees. For those wishing to stay Saturday night, arrangements can be made at the normal room rate.

For Reservations Call:  (703) 415-5000; EVENT CODE:  Coming Soon

Travel

Train:

Amtrak Union Station (Washington DC) - 10-15 minute cab ride

For Phone Reservations Call: 1-800-872-7245  

For Online Reservations Visit: www.amtrak.com

Airports:

Reagan National Airport (WDC) - 5-10 minute cab ride

Dulles International Airport (IAD) - Anywhere from 45-90 minute cab ride

DC Metro Rail (Train) System:

Metro stops are conveniently located at Union Station (6 metro stops) and Reagan National Airport (2 metro stops). The train stops moments away from The Ritz-Carlton, Pentagon City. For more information visit: www.wmata.com

Driving Directions:

www.mapquest.com

www.googlemaps.com

www.yahoomaps.com


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Session Descriptions:

A first-class educational and professional development event for image consultants, stylists, etiquette/protocol experts or anyone in the business of helping clients with appearance, behavior, or communications.


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Limited Seating.  Don't Wait . . .  Register Now (Early Bird Discount Ends February 8, 2011)

Questions:

Contact Annette Harris, DC Chapter VP of Education at aharris@harrisimageworks.com or Adrianne McQuillan, Chapter President at adrianne@vidaimage.com

What's in it for you?

You don't want to miss:
AICI DC Chapter Education Day 2011

When:  Saturday, March 12, 2011

Where: The Ritz-Carlton, Pentagon City

Time: 8:00 AM - 5:00 PM

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